Where Are Wigs Widely Used? and Produced?

Black, gray, red, yellow, long, short, straight, curly... Walking on the streets of African countries, it is hard not to be attracted by the various hairstyles of girls. After inquiring, I found out that most of the wigs they wore were imported from China!

Due to climate and physiological reasons, African-American hair is generally dry, and when it is a little longer, it will curl or fall off. Beauty-loving African girls are willing to spend money on their hair, but today they prefer wigs that are easy to wear and have a variety of styles, rather than going to the hair salon for a long time.

Many African girls have been wearing wigs since childhood. Many people think that going out without wearing a wig is like going out without makeup, and they always feel that something is wrong. Plus, buying a wig or two can save you months of trips to the salon.

Which country exports wigs heavily?

China is the world's largest wig manufacturing and exporting country, and about 80% of the world's wigs are made in China. Statistics from China Customs show that in recent years, China's hair products exports have been maintained at more than 3 billion US dollars. North America and Africa are the top two export destinations of China's wig products, accounting for about 75% of China's total hair products exports, of which North America accounts for about 38% and Africa accounts for about 37%.

North America is the world's largest consumer market for hair products, mainly because of the large number of African Americans and their strong spending power. Especially in the past two years, with the help of cross-border e-commerce platforms, Chinese wigs have gradually become popular among African-Americans. Africa is the second largest consumer market for hair products in the world.

With the improvement of the living standards of local residents and the popularity of the Internet and e-commerce, the potential of the African hair products market is being released, and it is expected to catch up with the North American market.

Why choose Chinese wigs?

Which is the best wig technology? That is Xuchang in Henan, China.

According to legend, as early as the Jiajing period of the Ming Dynasty, Xuchang people began to make wig props for singing. In the Guangxu period of the Qing Dynasty, Xuchang merchant Bai Xihe did business with German merchant Hunter. Bai Xihe mobilized everyone to go to the streets to buy hair, while Hunter took out German-made sewing needles and exchanged them with villagers, and then processed the hair a little and sold it to Europe at a high price.

Today, hair products made in Henan account for about 50% of China's total exports of hair products. And Xuchang's wig industry has also transformed from the original distribution center to a processing factory, with independent design and independent brands, and gradually become bigger and stronger. Xuchang has also won the reputation of "the capital of wigs in the world".

The products in the African wig market have high consumption frequency and short consumption cycle. African women with certain economic ability will buy wig products for a long time and high frequency. The wigs of various colors and shapes designed and manufactured by Chinese enterprises continue to lead the fashion trend in Africa and become a beautiful scene on the streets of African countries.